|
USA Today/Gallup Poll. Dec. 10-12, 2010. N=1,019 adults nationwide.
Margin of error ± 4. |
| |
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|
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|
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|
"How much
time, if at all, do you personally spend using the Internet: more than an
hour a day, up to one hour a day, a few times a week, a few times a month or
less, or never?" |
| |
|
|
|
More than
an hour |
Up to
one hour |
A few times
a week |
A few times
a month |
Never |
|
|
|
% |
% |
% |
% |
% |
|
|
12/10-12/10 |
50 |
18 |
11 |
5 |
16 |
|
|
12/4-7/08 |
48 |
17 |
12 |
5 |
18 |
|
|
12/6-9/07 |
43 |
17 |
11 |
7 |
23 |
|
|
12/11-14/06 |
37 |
19 |
13 |
8 |
24 |
|
|
12/5-8/05 |
33 |
18 |
13 |
9 |
27 |
|
|
12/5-8/04 |
32 |
16 |
19 |
8 |
25 |
|
|
12/11-14/03 |
27 |
20 |
15 |
10 |
27 |
|
|
12/5-8/02 |
26 |
16 |
18 |
12 |
28 |
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"How much
attention do you pay to ads you see on Internet websites: a great deal, a
fair amount, not much, or none at all?"
N=840
Internet users, MoE
± 4 |
| |
|
|
|
A great deal |
A fair amount |
Not much |
None at all |
|
|
|
|
% |
% |
% |
% |
|
|
|
12/10-12/10 |
2 |
8 |
44 |
46 |
|
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"When you
use the Internet, have you noticed that some advertisements seem to be
directed specifically at you, and that those advertisements are related to
websites you have previously visited?"
N=840
Internet users, MoE
± 4 |
| |
|
|
|
Have
noticed |
Have not
noticed |
Unsure |
|
|
|
|
|
% |
% |
% |
|
|
|
|
12/10-12/10 |
61 |
37 |
2 |
|
|
| |
|
|
|
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"As you may
know, website advertisers are currently able to match advertisements to your
specific interests. They do this by collecting data that shows what websites
you have visited. Do you think advertisers should or should not be allowed
to do this?"
N=840
Internet users, MoE
± 4 |
| |
|
|
|
Should |
Should not |
Unsure |
|
|
|
|
|
% |
% |
% |
|
|
|
|
12/10-12/10 |
30 |
67 |
3 |
|
|
| |
|
|
|
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|
"Some
people say the methods Internet advertisers use to target ads to specific
individuals are justified because they keep costs down so users can visit
websites for free. Others believe the methods are not justified because the
invasion of privacy involved is not worth it to allow people free access to
websites. Which comes closer to your view: the methods are justified or the
methods are not justified?"
Options
rotated. N=840 Internet users, MoE
± 4. |
| |
|
|
|
Justified |
Not justified |
Unsure |
|
|
|
|
|
% |
% |
% |
|
|
|
|
12/10-12/10 |
35 |
61 |
3 |
|
|
| |
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"If you had
a choice, which would you prefer: to allow all advertising networks to
target ads specifically to you, allow only those advertising networks you
choose to target ads specifically to you, or to not allow any advertising
networks to target ads specifically to you?"
Options
rotated. N=840 Internet users, MoE
± 4. |
| |
|
|
|
Allow all |
Allow only
chosen |
Not allow
any |
Unsure |
|
|
|
|
% |
% |
% |
% |
|
|
|
12/10-12/10 |
14 |
47 |
37 |
3 |
|
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