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CBS News Poll. March 11-15, 2016. N=1,022 adults nationwide. Margin of error ± 3.

"Is your overall opinion of the technology company Apple very favorable, mostly favorable, mostly unfavorable, or very unfavorable?"

3/11-15/16

47

8

8

11/18-21/11

46

2

16

AP-CNBC Poll conducted by GfK Roper Public Affairs & Corporate Communications. May 3-7, 2012. N=1,004 adults nationwide. Margin of error ± 3.9.

"Now I'm going to ask you some questions about companies you may or may not have heard of. Please tell me if you have a favorable, unfavorable, or neither favorable nor unfavorable impression of [see below]?"

Microsoft

5/3-7/12

7

2

7

Google

5/3-7/12

8

3

6

Apple

5/3-7/12

8

2

7

Facebook

5/3-7/12

23

2

8

Twitter

5/3-7/12

27

4

15

"Please tell me if you have a favorable, unfavorable, or neither favorable nor unfavorable impression of Facebook founder Mark Zuckerberg."

5/3-7/12

14

9

12

"As you may know, the Facebook company is expected to go public later this month, offering its shares for sale to the public. Do you think that buying Facebook shares now would be a good investment that would outperform most other investments, or do you think buying Facebook shares would not be a good investment?"

5/3-7/12

17

1

"Do you think Facebook is likely to continue to be a successful company over the long term, or do you think it's likely to fade away as new things come along?"

5/3-7/12

10

1

"How confident are you in Mark Zuckerberg's ability to run a large publicly traded company like Facebook? Are you extremely confident, very confident, somewhat confident, not too confident, or not confident at all?"

Extremely confident

Very confident

Somewhat confident

Not too confident

Not confident at all

Unsure

Refused

"When Facebook does go public, it is expected to have a stock market value of as much as one hundred billion dollars, which is larger than companies such as Ford and Kraft, but less than Google and Coca-Cola. Knowing that, do you think Facebook is probably overvalued, undervalued, or valued fairly by the market?"

5/3-7/12

32

15

"Do you, personally, have your own page on Facebook, the social networking website, or not?"

5/3-7/12

3

1

Asked of Facebook users:
"How much do you trust Facebook to keep your personal information private? Would you say you trust them completely, a lot, a moderate amount, only a little, or not at all?"

Completely

A lot

A moderate amount

Only a little

Not at all

Unsure

ABC News/Washington Post Poll. March 28-April 1, 2012. N=1,007 adults nationwide. Margin of error ± 3.5.

"Overall, do you have a favorable or unfavorable impression of [see below]?"

Google

3/28 - 4/1/12

9

10

Apple

3/28 - 4/1/12

13

14

Facebook

3/28 - 4/1/12

28

14

Twitter

3/28 - 4/1/12

36

31

USA Today/Gallup Poll. Dec. 10-12, 2010. N=1,019 adults nationwide. Margin of error ± 4.

"How much time, if at all, do you personally spend using the Internet: more than an hour a day, up to one hour a day, a few times a week, a few times a month or less, or never?"

12/10-12/10

18

11

5

16

12/4-7/08

17

12

5

18

12/6-9/07

17

11

7

23

12/11-14/06

19

13

8

24

12/5-8/05

18

13

9

27

12/5-8/04

16

19

8

25

12/11-14/03

20

15

10

27

12/5-8/02

16

18

12

28

"How much attention do you pay to ads you see on Internet websites: a great deal, a fair amount, not much, or none at all?" N=840 Internet users, MoE ± 4

12/10-12/10

8

44

46

"When you use the Internet, have you noticed that some advertisements seem to be directed specifically at you, and that those advertisements are related to websites you have previously visited?" N=840 Internet users, MoE ± 4

12/10-12/10

37

2

"As you may know, website advertisers are currently able to match advertisements to your specific interests. They do this by collecting data that shows what websites you have visited. Do you think advertisers should or should not be allowed to do this?" N=840 Internet users, MoE ± 4

12/10-12/10

67

3

"Some people say the methods Internet advertisers use to target ads to specific individuals are justified because they keep costs down so users can visit websites for free. Others believe the methods are not justified because the invasion of privacy involved is not worth it to allow people free access to websites. Which comes closer to your view: the methods are justified or the methods are not justified?" Options rotated. N=840 Internet users, MoE ± 4.

12/10-12/10

61

3

"If you had a choice, which would you prefer: to allow all advertising networks to target ads specifically to you, allow only those advertising networks you choose to target ads specifically to you, or to not allow any advertising networks to target ads specifically to you?" Options rotated. N=840 Internet users, MoE ± 4.

12/10-12/10

47

37

3